The genre

The genre of our music video is: 

The genre of our music video is split between two as it is a form of indie rock, yet with a profound bohemian twist. Here is a definition of both to explain how they work together. 

Extended meaning of Bohemianism:
Bohemianism is the practice of an unconventional lifestyle, often in the company of like-minded people, with few permanent ties, involving musical, artistic or literary pursuits. In this context, Bohemians can be wanderers, adventurers, or vagabonds.

This relates to our target audience as it identifies some aspects of their personal lives and ethos. That they'd like to lead a simple and natural way of life.

Extended meaning of Indie rock:
Is a sub-genre of alternative rock, it originated in the United Kingdom and the United States in the 1980s. Indie rock is extremely diverse, with sub-genres that include lo-fi, post-rock, math rock, indie pop, dream pop, noise rock, space rock, sadcore, riot grrrl and emo, among others. As grunge and punk revival bands in the US, and then Britpop bands in the UK, broke into the mainstream in the 1990s, it came to be used to identify those acts that retained an outsider and underground perspective.

This relates to our target audience, because it shows the fact that their original and do not like to follow the mainstream, their rather different. Links to their simple and natural way of life, as they want to showcase individual and obscure musical talents in easier ways. Opposed to being mainstream and having such a busy and hectic lifestyle.