Tuesday 27 September 2011

Additional Questions:

One: Independent music:
This style of music derives from bands and artists working independently, away from the confinements of the larger record labels and doing things themselves. It focuses mainly on the meaning and structure of the instrumentals apposed to creating something catchy and commercialised.

Two: Why was the punk rock era seen as the birth of independent labels:
Punk was so unlike any other genre of music, it gave with it new art forms and ways of expressing yourself throughout fashion, personalities and music. Fundamentally it brought to the front how important it is to have individuality. It was also about anarchistic ideologies, this would have enabled this new music style to be independent and rebel against the norms of the music industry.

Three: In what ways is web 2.0 having the same effect on the music industry as independent labels did during the early punk era?
Anyone who is interested in music and deems themselves a singer/song writer can simply put a video of themselves up on the Internet. With websites such as YouTube enabling varying artists to be shown to a wide variety of audiences thus leading to a music career. It is just like the early independent music scene as it has the old ethos of doing it yourself. People do not need any one's help to post their own music online and websites giving them easy coverage free of charge, has another old ethos of helping each other out.

Four: Why would some bands choose to stay with an independent label rather than singing to a major?
Some bands may fear that major record labels may wish to make big changes to the groups dynamics. For example getting rid of someone in the band or changing their image or manipulating their lyrics. Some bands may deem a major label too heavy handed and patronising and just prefer to stay as they are and the best way to do that is with an independent label. As they won't change the band at all and will give them time to come up with their own image and lyrics. Also they may get far more equal pay rights with a minor label than with a major label.

Five: Find the definition of Hegemony how can this be applied to the independent vs. major war?
Hegemony means leadership and predominance and the expansion made by larger nations towards smaller nations to create world domination. This can be applied as the major labels buy out minor labels all of the time so that they can get far more and better artists. Majors introducing vertical integration prove this theory of trying to have it all, by them trying to make better independent labels than the original minors.

Six: Define the terms Capitalism and Commodity. Apply the terms within a description of the Rough Trade documentary:
Capitalism means an economic system in which productions are privately owned and for profit, usually in competitive markets.
Commodity means something of use, an advantage or value it can be turned in to a commercial product.

Rough Trade the documentary focuses on the independent music scene being vastly against the major record labels. Who use capitalistic ideologies to make an artist viable and successful, by making them appear in multiple media platforms. They use artists as if they are in a vast commodity and that more shall appear all of the time. This is shown in the documentary when the major's jump in to every music scene constantly, from the quick pounce on the late 80's rave scene and when they focused a lot on indie artists. 

Seven: Describe five differences between major and independent record labels:
One. Majors care too much about profit and money whereas minors do not.

Two. Majors will only back music that is marketable and will sell, minors will back any artist no matter how obscure their musical tastes are.

Three. Minors do not venture too much in to band merchandise and coverage, majors love branding their artists and getting out as much stuff with their name on it.

Four. Majors like to build up an empire of various other companies so they can catch any new music trend, whereas minors are predominately one company.

Five. Their are definite capitalistic views amongst the majors that leek in to their ethos, however the minors are communist and activist and their ethos are full of these ideas.

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