Tuesday 27 September 2011

Major Vs. Minor


The Sony corporation is a huge institution that uses vertical integration which means they can have many other companies from different media platforms, stemming from their name.

One: Which subsidiary labels do Sony BMG own?
-Arista Records & Nashville
-BNA Records
-Columbia Records
-jRecords
-Epic Records
-Jive Records
-Masterworks
-Sony Music Latin
-Legacy Recordings
-Provident Label Group
-Columbia Nashville
-RCA Records
-RCA Records Nashville
-Verity Records
-Roc Nation
-American Recordings
-Battery Records
-Beach Street Records
-Day 1
-Essential Records
-Flicker Records
-LaFace Records
-Polo Grounds
-RCA Red Seal
-RCA Victor
-Sony Classical
-Star Time International
-Verity Gospel Music Group
-Volcano Entertainment


Their are other labels that were previously apart of Sony BMG but for various different reasons are not anymore, these are:
-Def Jam Recordings (1985–1993) (now part of Universal Music Group under The Island Def Jam Motown Music Group)
-Loud Records (1999–2002) (now part of Universal Music Group under SRC Records)
-Chaos Recordings (1993–1995)
-The Work Group (1995–2000)
-Date Records
-Alaska Music Publishing

Two: How are Sony vertically integrated (how do they profit from the different stages of music production, distribution and consumption)?
Sony have their own production companies and distribution centres set around the world. So they do not own another company any money, they are just putting more in to their own company. They are also able to supply audiences with different media platforms to consume their music from. For example Sony makes laptops, mobile phones, televisions and MP4's, audiences can avidly consume Sony's music through all of these.

Three: How do Sony profit from media convergence at the level of the media product (for example, a film soundtrack or music in a video game)?
From media convergence Sony is able to get a wider coverage of audiences, also their artists songs will be heard multiple times due to the advertising coverage. Another example a song attached to a film will be played a lot and will forever be connected to that film, thus meaning played in film music charts and can artists can win awards for their songs being featured in a film. Overall the profit is huge as they are supplying to everyone, plus their is not purely enough money in music media convergence means more money and good links to other media platforms.

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