Muisc Video Breif..

Tonic:

You have been asked to devise and make a promotional music video for the new act 'Tonic'. As a new act the record label is keen that this first release appeal to a wide audience and establish an image that is both recognisably unique and appealing to their target audience. With this in mind, their release will be a cover version and will be used as a platform for future original releases. The record label is happy for this release to be any of the three songs listed below or another to which has been approved by the teacher and would like you to choose whichever on you can make a dynamic promo for, as the key thing is to get them exposed.

Rob(25), James(25) and Nick(23) are middle class lads from Portsmouth, Sussex. they started the band when they were in school and after performing in local pubs and clubs for a few years were sounded by a local producer and eventually signed to Rough Trade.

Sound: 'Funky pop with an indie undertone'

Music Ideology: 'It''s not nuclear physics, it should be fun!'

Influences: 'Supergrass, Blur, Pulp, Queen'

Likes: 'Gigging, jamming, music festivals, laughing, eating, drinking cider, mates

Dislikes: 'Frowning, people who take themselves too seriously, politics, dance music, musicians who mime, fakery.

We would like to keep most of the brief the same, however we would like to replace the lead singer with a woman. This is an unusual aspect that can make a band look perhaps stronger willed and can give it a quirky edge, due to the injected femininity in the music video. Our friend shall hopefully appear as the lead singer and the key focus is we want a girl to be relaxed yet be able to act well in front of the camera. We are still in discussion about the age group but we want to keep it early twenties.

We want it to have simplistic and quirky tricks within the music video such as inanimate objects talking, such as the "natural confectionery co." adverts were they make sweets talk. Also Garth Jennings "Coffee and TV" music video were the milk cartoon walks around. This is one of our intricate yet easy to do ideas, we want the video to be consumed of simplicities like this. Such as time lapsing is my main focus in the video to incorporate this in the most natural way. Mise-en-scene could be used as we like the idea of our lead singer changing outfits when the music is quiet, she is dressed naturally and as if she is at one with the earth. Then the music switches to a high beat and so her make-up and costumes are bright and eccentric. We have also thrown around ideas for locations and really like the idea of the quirky London scene, with crazy and unruly buskers on the street and London's hip street style (for e.g. fashion, music, dance and art). These are still only ideas and shall be updated as we have more discussions.