Rough Trade- 21st Century

Four: 21st Century

How has Rough Trade evolved in the 21st century?
They have now signed "The Strokes", "The Libertines", "The Arctic Monkeys" and "Duffy". They have managed Duffy for four years now and in the beginning they had put her on a development deal. So that everything that she wrote and her sound came from her giving her own special qualities as an artist, due to their old ethos' of letting the artists grow.

How are their working practises different to the music produced through programmes such as X Factor?
Rough Trade believe in giving their artists as much time as they need so they can come up with their own image apposed to just creating one for them like shows like the X Factor do. They also feel that they are too controlling with talent especially those of whom are independent singer/song writers.

What successes have they had at this time?
After 4 years with "Duffy" and 30 years of Rough Trade they finally have achieved their first number one single. Rough trade management has also received 5 consecutive hit singles.

How has Rough Trade's ideology developed for the company in the present day?
Rough Trade's earliest ideology of letting the artists spend as much time as they need on their music, so that they can be themselves and their songs meaningful and real. They have furthered themselves to the present day as they now know that they have to manage the artists, so their talents don't get over used and exposed  by everyone. They are only looking on to the future and are righting their old ideologies so they can work far better as a company.